11 Must-Have Tools For Effective Remote Sales
Armed with the right tools, any sales representative can sell a product worldwide effectively regardless of travel capability. Likewise, technology allows companies to...
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Upselling through Customer Analysis with Internal and External Data
Growth or revenue creation can be fueled by two mediums: selling to a new customer or selling to an existing customer. We’ve written about using data and analytics when ...
Here's How to Automate Sales Prospecting
Prospecting is seldom the favorite part of the sales process. It’s often considered hard and time consuming. In fact, prospecting it’s often identified as the hardest...
Gated Content: How to Use it The Right Way
Nine out of ten marketers diss gated content. And yet, nine out of ten marketers use gated content as a way of bringing in leads.
How To Use Vainu Custom Industry To Create Micro-Segments
It’s B2B sales 101. Using standard industry classifications for market segmentation is commonplace. Need to sell to the finance industry? Use SIC code 6199, and you'll...
The First Sales Meeting Isn’t About Selling
Awww… first dates. They’re a mixed bag—you never quite know what you’re going to get. One day, sparks fly and you feel like you’re on the cusp of a whirlwind fairy-tale...
How To Find Great Ideas To Grow Your B2B Blog And Drive Conversions
Company and B2B blogs aren’t news outlets. Content marketers don’t report breaking news or tap into the news cycle. Instead, they have very concrete goals: attract the...
Level Up Your CRM Strategy With These Best Practices
When you buy a coffee machine or dishwasher, or even a car, reading the user's manual is a great idea to make the most of all the features.
When you invest in a CRM...
Pros And Cons Of Sales Prospecting Using Insights From Firmographics
Think of any company in the world. What type of company is Tesla? And Apple? What about Spotify?
Most likely, you can use basic firmographics to describe those...