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A crucial part of a live performance happens behind the scenes. The word of the stage manager, the sound crew, the costume designer, and many other roles shape what...

The secret of successful sales and marketing alignment is simply constant, effective communication. But this can't happen when both teams speak different languages....

S is for superhero. And, S is for smarketing. The alignment of sales and marketing teams around common goals is a talent of a more earthly nature than spider-like...

It quickly became a canonical sequence in film history. In it, Mel Gibson, on a horse and with his face painted blue for battle, delivers a heartfelt, motivational...

Sell. More. Faster. That’s the ultimate goal of any sales organization. In practice, this means round-the-clock pressure for salespeople to hit their quota, close more...

A common cause of death among salespeople and marketing professionals is death by quicksand. Figuratively speaking, of course. And by quicksand, I mean being buried by...

It’s just selling, isn’t it? I’m sure you’ve heard this question a few times after you’ve mentioned you work in business-to-business sales. Such an assumption makes your...

Salespeople and gold miners have a lot in common. No, I don’t mean the tireless ambition, the deep-rooted desire to be successful, and the unstoppable drive for precious...

Account-Based Marketing (ABM) is the rising star of the B2B world. The rapid surge of marketing and sales tech has pushed forward the development and implementation of...