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Succeeding in sales in the 21st century is not an easy job. In addition to needing empathy, grit, and drive, you also need to know your potential and existing customers...

It’s been an interesting year in B2B sales, to say the least. In this more challenging macroeconomic environment, we’ve witnessed longer sales cycles and more...

SalesOps, RevOps, and Sales Enablement teams have significant influence over their organization’s financial outcomes and sales results. One of our new features in Vainu...

Most sales and marketing teams want to be data-driven. They want to run ABM campaigns, apply modern lead scoring models, and automate many parts of the sales process....

Most companies define their ideal customer profile by using the “Big Three'' firmographic data points: Industry, company size, and location. Moreover, these data points...

It would be highly unusual to hear a company proclaim the fact that they do not make any attempt at filtering companies or segmenting accounts, and rightly so. By...

Finding companies that have an interest in buying your product or service is a big part of B2B business. As you can no doubt imagine, this process would be a slow trudge...

If you ask Google, how many SaaS companies are there in the world? The answer that pops up most frequently is around 25,000. This is by no means a small number, but if...

When it comes to growing their pipeline, salespeople will generally invest most of their time in prospecting. And, in an effort to prospect successfully, those...