Subscribe to Vainu’s Content

The most visited websites in the world are—of course—well-known websites for most of us. In the Top 10, we find websites such as Google, Youtube, Netflix, Facebook, and...

How many SaaS companies are there in the world? How about in the Nordic countries? And how many of them focus on sales and marketing technology? And how about HR tech,...

Thousands of people are heading towards Pasila, Helsinki this week to join Slush, one of the largest startup events in the world.

At Vainu, we analyzed 1,000+ startups...

Account-based marketing is becoming increasingly popular as a customer acquisition tactic among B2B companies.

At this point, most early adopters of the tactic will...

Most of us use the industry data field in our CRM and marketing automation. It’s an important piece of information. We often create segments and lists by using that...

Imagine if Microsoft Teams, Slack, or email would work like this: to read new messages, you first have to load all messages, and then, compare them to the previous batch...

It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. The rationale is very...

Ask a librarian how they classify books and you better have some free time. Grab a coffee, sit down, the reply will be long. Library classification is a precise,...

You had everything figured out. Your goals for 2020 were set, your sales playbook was locked in, and you’d even trained the team and got them operating smoothly.