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Not all businesses are the same. This simple statement isn't especially controversial, yet it's surprisingly powerful. The statement implies that, since not all...

The International Data Corporation (IDC) forecasts that the yearly global spending on digital transformation will reach $2.8 trillion in 2025. For the uninitiated,...

Despite being one amongst dozens of available CRM solutions, Pipedrive has managed to amass 50,000 paying customers spread across more than 140 countries. Whether that...

In the case of HubSpot, the numbers speak for themselves: they've surpassed 100,000 paying users and have more than $1 billion in annual recurring revenue. Considering...

Since its founding in 1975, Microsoft has grown to become a household name, offering an array of software products for computing devices, including its CRM solution,...

Obviously, knowing what something is is important. However, the practical value often comes from knowing how to do that something, not simply knowing what that something...

While reportedly first being coined in 2006 by HubSpot, you can find examples of inbound marketing through history, even before the emergence of the internet. The common...

Salespeople often obsess over growing a big, beautiful sales pipeline. “Fill pipeline with hot leads” or “fill pipeline with best-fit prospects” are recurrent tasks at...

A fun way to think about sales is as a quest. I know that might sound a little odd but, if you just bear with me, I promise the metaphor will make a lot of sense. In...