Static Data: What It Is and Why Salespeople Should Stop Using It
“Data-driven” is a popular term in the business world these days and it makes sense why: data is the helping hand that decision-makers have been needing. Data helps you...
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Segmentation for B2B Companies: A Step-by-Step Guide
"When you speak to everyone, you speak to no one". The rationale behind this statement is relatively easy to grasp—if you don’t personalize your messaging, people won’t...
Business Data for B2B Growth: What It Is and Where To Find It
You’ve probably heard the term ‘data’ before. You’ve also probably heard that this thing called ‘data’ can help you make better and more informed decisions, as well as...