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In the case of HubSpot, the numbers speak for themselves: they've surpassed 100,000 paying users and have more than $1 billion in annual recurring revenue. Considering...

Since its founding in 1975, Microsoft has grown to become a household name, offering an array of software products for computing devices, including its CRM solution,...

Thousands of people are heading towards Pasila, Helsinki this week to join Slush, one of the largest startup events in the world.

At Vainu, we analyzed 1,000+ startups...

Account-based marketing is becoming increasingly popular as a customer acquisition tactic among B2B companies.

At this point, most early adopters of the tactic will...

Growth or revenue creation can be fueled by two mediums: selling to a new customer or selling to an existing customer. We’ve written about using data and analytics when ...

Obviously, knowing what something is is important. However, the practical value often comes from knowing how to do that something, not simply knowing what that something...

Prospecting is seldom the favorite part of the sales process. It’s often considered hard and time consuming. In fact, prospecting it’s often identified as the hardest...

Nine out of ten marketers diss gated content. And yet, nine out of ten marketers use gated content as a way of bringing in leads.

While reportedly first being coined in 2006 by HubSpot, you can find examples of inbound marketing through history, even before the emergence of the internet. The common...