Stop Wasting Your Ad Budget; Use LinkedIn Matched Audiences
Hot take: LinkedIn Matched Audiences is better than LinkedIn’s audience builder.
Less-hot take: It’s better for us, and maybe it’d also be better for you.
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How to Create Better LinkedIn Matched Audiences With Vainu Data
LinkedIn is an incredibly popular—and powerful—tool for B2B sales and marketing initiatives, and their Matched Audiences presents a unique way for you to target a...
Expand your ABM target groups by using domain look-alikes
Account-based marketing is becoming increasingly popular as a customer acquisition tactic among B2B companies.
At this point, most early adopters of the tactic will...
3 Lead Generation Strategies to Convert Your Site Visitors Into Leads
Obviously, knowing what something is is important. However, the practical value often comes from knowing how to do that something, not simply knowing what that something...
Gated Content: How to Use it The Right Way
Nine out of ten marketers diss gated content. And yet, nine out of ten marketers use gated content as a way of bringing in leads.
4 Simple Steps To A First-Rate Inbound Lead Generation Process
While reportedly first being coined in 2006 by HubSpot, you can find examples of inbound marketing through history, even before the emergence of the internet. The common...
How To Use Vainu Custom Industry To Create Micro-Segments
It’s B2B sales 101. Using standard industry classifications for market segmentation is commonplace. Need to sell to the finance industry? Use SIC code 6199, and you'll...
How To Find Great Ideas To Grow Your B2B Blog And Drive Conversions
Company and B2B blogs aren’t news outlets. Content marketers don’t report breaking news or tap into the news cycle. Instead, they have very concrete goals: attract the...
The Vainu Method For Lead Qualification
No matter how good your product or service is, it won’t always be the right fit for every potential customer. That's why lead qualification is such an important step in...