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"When you speak to everyone, you speak to no one". The rationale behind this statement is relatively easy to grasp—if you don’t personalize your messaging, people won’t...

You’ve probably heard the term ‘data’ before. You’ve also probably heard that this thing called ‘data’ can help you make better and more informed decisions, as well as...

Go to Amazon, and you’ll see a long list of personalized websites with recommendations just for you. Open the Netflix app, and you’ll find suggestions for your next...

Nobody likes ads. And yet, we’ve never seen—and created— as many ads as we do today. If nothing else, the internet gave us the omnipresence of targeted ads.

Technology...

It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. The rationale is very...

Data has become a commodity. For marketers, too. If that’s the case, how can marketing pros wear their data expert’s hat for five minutes and be better marketers? Read...

Marketers want to be heard. They want to deliver a message with maximum impact. Fat chance without a thorough and comprehensive knowledge of their audience. Do you even...

Tick tock, tick tock, tick tock.

There’s little to no rest in sales. Every week, month, or quarter the countdown starts over, and you (or your team) are racing to hit...

Good marketing requires a solid relationship between you and your prospects. Good sales, too. Hardly breaking news, I know. But with B2B sales moving into digital...