Subscribe to Vainu’s Content

Books have been written and debates held on what is the best way to run companies’ new business development. And with an increase in the volume of new tools and...

Expanding your B2B business to a new country can be daunting. Obviously, you need a solid market entry strategy, but also you need to develop a deep understanding of how...

Think of any company in the world. What type of company is Tesla? And Apple? What about Spotify?

Most likely, you can use basic firmographics to describe those...

Technology leaves footprints that other technologies can track and follow. While looking for new sales opportunities, these footprints can tell you a lot about a...

“Data-driven” is a popular term in the business world these days and it makes sense why: data is the helping hand that decision-makers have been needing. Data helps you...

What was a terrible lead yesterday, is a solid opportunity today. What happened?! 

Businesses change. All the time. Subtle shifts, like the hire of a senior-level...

Today’s buyers don’t take kindly to spammy salespeople giving unsolicited cold calling with offers that fit their business poorly. That's why putting some thought into...

Sales teams that struggle to meet their goals may not be short on prospects–more likely, they're short on actionable insights about these prospects and the businesses...

"When you speak to everyone, you speak to no one". The rationale behind this statement is relatively easy to grasp—if you don’t personalize your messaging, people won’t...