Appfabrikken uncovering group structures and streamlining processes with native HubSpot integration 

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Appfabrikken

https://appfabrikken.no/

Industry

App development, SaaS

Headquarters

Oslo, Norway

Markets

Norway

Delivery methods

HubSpot



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Key takeaways

  • Appfabriken, led by their CEO Robin Dominik Havre, shifted its focus on sales and revenue growth, leading to embracing the latest technologies and practices, Vainu being one of them. 
  • The decision to partner with Vainu was driven by the need for detailed insights into company group structures, a feature their previous provider couldn't offer.
  •  The seamless HubSpot integration made Vainu an obvious choice for Appfabrikken.

The company

Appfabrikken is an organization dedicated to developing and providing better internal communication. A small yet dynamic team at Appfabrikken has made a substantial impact by offering innovative tools that improve collaboration and productivity. The magic behind their success is a keen focus on sales and revenue growth, which drives them to adopt the best technologies and practices. Appfabrikken’s commitment to seamless collaboration and customer satisfaction distinguishes it from the competition.

The challenge

From unclear group structures to clear insights:

The main driver behind their choosing Vainu was the need to uncover the group structures of companies, including parent companies and their subsidiaries, an insight their previous provider could not deliver. Additionally, the seamless integration with HubSpot presented a valuable bonus that aligned perfectly with Appfabrikken’s existing infrastructure.

“The strategic use of Vainu is expected to contribute significantly to pipeline growth in the future.”

Robin Dominik Havre

CEO

The use cases

HubSpot integration that makes the current use of Vainu seamless:

  • Targeted Marketing Automation: Creating marketing automation campaigns with the ease of a few clicks and the ability to reach ICP prospects cost-efficiently.
  • Automated Prospecting: Providing Sales Development Representatives with lists of ICP prospects, thus automating the prospecting process.
 

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