With Vainu, Heinon Tukku beats the competition

The company

Heinon Tukku is a traditional family-owned wholesale company, initially found in 1899. The company started as a small business selling meat at a marketplace in Helsinki and has since grown to a corporation that generates more than 250 million euros of revenue per year. To prosper in this industry, it's essential to be the first to ask when a need arises. With Vainu, Heinon Tukku can beat the competition, and during the first 9 months of use, they've generated contracts worth an estimated 6 million euros from Vainu-originated leads.

Oskari Lammi, Heinon Tukku Key Account Manager, is a former Gigantti employee and a Vainu-veteran. When he started at Heinon Tukku, one of the first things he did, was to suggest his manager take a look at Vainu. Vainu salespeople gave Heinon Tukku management a presentation, and a week after Oskari started at the company, Heinon Tukku began using Vainu.

Beat the competition with Vainu

In sales, timing is essential. Being the first to ask, increases the chances of winning the deal dramatically. For Heinon Tukku, the most typical customer is either a hotel or a restaurant. In the latter category, new companies arise daily, and every new restaurant usually needs a wholesale partner. In Vainu, it's possible to keep track of new companies born in the chosen industry. “I’ve acquired several new accounts by following the reports of new companies from Vainu. In this business, being the first is being the winner!” Oskari states.

Acquiring a new business is not the only field that benefits from imminently reacting salespeople. Heinon Tukku diligently follows the signals from their current customers and acts when a signal of–for example–a customer raising a new place of business breaks out. Understanding the existing customer base is essential for the wholesaler as adequate time is required to adapt their purchases, especially when a hotel or a restaurant of a larger magnitude establishes.

In addition to this, Oskari follows signals from accounts that he desires to have. "In a few cases, I've received notification of change of ownership at a company I'd like to have as a customer and won a deal after contacting the new owner." When asking whether he would have won these deals without Vainu, Lammi is quick to answer: "Maybe, if I was fortunate, but seriously: definitely not."

Decent return-on-investment

Vainu saves Heinon Tukku up to 50% of the time used on sales prospecting and–as said–reveals possibilities otherwise undetected. Oskari and his colleagues find up to 60 leads every month with the tool and have conducted 450 Vainu-originated meetings during the nine-month period that they've used Vainu. Of these meetings, the team has managed to sign contracts which value estimated 6 million euros.

A decent ROI for a single tool.

Order:

Telavox

Vainu has made us see the value of unique data points that help us be more relevant than our competitors. We already know how we add value for our customers, but the timing has been a hard nut to crack–that’s where Vainu comes in and gives us good prospects to contact at the right time.

Cramo

201+

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Cramo

At the beginning of the year we recruited three new sales reps to solely search for new business and they have closed new deals worth 5 million euros with the help of Vainu.

Technopolis

201+

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Technopolis

When we get a scent of a customer, we are fast to react and use the data from Vainu to tailor an offer to fit the particular customer and their current situation.

Adven

201+ Dynamics 365

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Adven

All the information needed for the first customer encounter can be found quickly in one place.

CloudSuite

11–50 Pipedrive

Read how CloudSuite spends 40% less time prospecting and has booked two times more meetings than before with real-time company information.

CloudSuite

Vainu has been the right solution for us. What Vainu excels at is consolidating all the necessary company information in one place.

Greenstep

201+ Pipedrive API

Read how Greenstep uses Vainu's real-time company data for lead generation and qualification and creating personalized sales and marketing campaigns at scale.

Greenstep

What differentiates Vainu from its competitors is the simplicity of the UI, the scope of the data, and the easy-to-use API that serves well in building complex solutions. Vainu also provides good sparring and consultation.

Toyota Finland

51–200 API

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Toyota Finland

We were impressed by the Vainu playbook and the atmosphere at the Academy. We listened carefully, and think it was an excellent idea to take part in this.

Academic Work

51–200

Learn how Academic Work got 50% better hit rate and conducted 25% more meetings.

Academic Work

All our sales prospecting in Finland, Sweden and Norway is done through Vainu and our employees are nuts about it! Everyone uses Vainu and it is a part of the onboarding process of every new salesperson.

GetAccept

51–200 HubSpot

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GetAccept

We've grown 300% year-to-year so far, and without Vainu, it would have impossible to do that.

Berggren

51–200 HubSpot

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Berggren

Vainu is a genuinely useful tool. I've recommended it to many colleagues in other companies, and many of them have chosen Vainu.

Consultify

11–50 Pipedrive

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Consultify

Previously our salespeople could spend a whole day on prospecting. Now all that's needed to get the same job done is one search in Vainu. We find better prospects while spending a staggering 90 percent less time on prospecting.

Labroc

11–50 API

Read how Labroc spends 3 times less time in sales prospecting by tapping into automation and fueling their CRM with up-to-date company information.

Labroc

Columbus

201+ HubSpot

With the help of company information provided by Vainu, digital agency Columbus set up a new strategy for creating targeted campaigns to its ideal customer profile by enriching contact data in HubSpot CRM.

Columbus

Soon after starting to use Vainu, we won a public tender which translated into a large deal. The fact that we were even involved in a deal like this gave us enough reason to count the yearly investment of Vainu as profitable. We would never have been part of this deal without Vainu.

Gigantti

201+

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Gigantti

I think it's fantastic that Vainu develops continuously and I think there are many ways of using Vainu that neither party has yet realized.

LocalTapiola

201+

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LocalTapiola

Our first call resolution has gone up from 75% to around 90%. Also, our contact volume has gone down about 20%, and our net benefit can be counted in millions by the end of the year. And we’re just getting started.

Heinon Tukku

201+

Learn how Heinon Tukku gained 450 fresh leads in just 9 months by using Vainu.

Heinon Tukku

I've acquired several new accounts by simply following the reports of new companies from Vainu. In this business, being the first is being the winner!"

3stepIT

201+

Read how Vainu helps 3stepIT to discover new sales opportunities and decrease churn with more systematic customer tracking.

3stepIT

When we're managing a significant customer portfolio either in terms of the number of customers or the value, Vainu helps us prioritize them and focus our efforts on the ones that matter the most right now. Vainu's notifications help us find new opportunities to do business.

RecRight

11–50 Pipedrive

Read how RecRight decreased time spent on prospecting by 67% & got 27% more meetings.

RecRight

Our time spent on prospecting has decreased by 67% from what it was before Vainu. It is now extremely easy to identify the companies with many open positions who are already using other SaaS technologies.

Järvileasing

11–50

Learn how Vainu helped Järvileasing to quadruple the amount of booked meetings and improved the booking hit rate.

Järvileasing

Having a well built list of prospects makes it possible for us to scale sales easily. Vainu continuously finds us first-rate prospects and it paid off itself in only few weeks.