Go-to-Market Strategy: the Nordics
Follow the Data to the Nordic Lights
There's gold to be found in Northern Europe. We've got a proven go-to-market strategy, the tool, and B2B data that will help you discover it. Since 2005, the Nordics represent 7% of global billion-dollar tech exits even though it accounts for just 2% of global GDP.
With this guide, you'll get a better understanding of:
- The local know-how. When local languages matter, why it's smart to open up local offices, and why and how you should tweak your sales pitch for the Nordics.
- How you can find the right companies to go after. We have the tool and the data that help salespeople succeed.
- Why the Nordic economy is a very collaborative space. It's fairly common for companies to take on joint marketing partnerships for the greater good of both companies.