A simple guide for conducting an
Ideal Customer Profile Analysis
This guide offers a comprehensive walkthrough of what you need to do to discover the shared characteristics of your best-fit customers and identify your ICP.
A well-thought-out ideal customer profile will help you to:
- find the prospects most likely to convert
- shorten the sales cycle
- build more accurate lead scoring models
- achieve sales and marketing alignment
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“What differentiates Vainu from its competitors is the UI’s simplicity, the scope of the data, and the easy-to-use API that serves well in building complex solutions. Vainu also provides good sparring and consultation.”
Jonathan Teir
Head of Analytics at Greenstep
“Before Vainu, we spent a lot of time looking through our CRM, trying to find leads based on previous discussions. We used Google and LinkedIn but lacked a complete overview of the potential markets we were focusing on.”
Anders Holmberg
Chief Sales Officer at GetAccept
“We've become substantially more effective in finding and qualifying prospects. Instead of tens of sales reps using a lot of time browsing several websites, we get up-to-date company lists and a good idea about any company's potential in a few minutes using Vainu.”